Five Easy Things To Address

So, you know now that we’re in a deep and most likely long recession. You can either sit and bemoan the fact that things are not so great, or you can recalibrate. You can do a few things, right now, to move forward while everyone else is moving backward. Here are five areas you can get to work on:

• Enhance your field sales force effectiveness through additional product and sales technique training so that no competitor in your industry knows more and closes faster;
• Enhance/Improve the market perception and your sales team’s reputation through the image and messaging they project;
• Enhance your brand reputation through developing a brand management strategy and then implementing it;
• Increase the number of referral clients by asking current contacts and others, obviously those who would be happy to champion you, who could they refer you to with a personal introduction;
• Increase your customer satisfaction rate (CSI) and customer retention rate (CRR) by developing and conducting a survey to find out why they love you and what else you can do to be more valuable and preferred.

Oh yes, there are a lot more things that you can do to drive your business forward. But this is enough for now if you’re stuck and in a rut. The challenge is this: DO SOMETHING. Take action, develop target goals, use metrics to monitor progress. Just don’t keep doing things the same ways you have before. The world is different.

© 2009 Peter E. McDowell

PERFORMA Business Development

Different View/ Better Results

pete@performabusdev.com

Web @ http://www.performabusdev.com

Blog @ http://petemcd.wordpress.com/

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